According to a 2013 study by Google/NAR, approximately 92% of homebuyers utilize the Internet to assist them in finding their new home. Further, the average homebuyer will dedicate three whole weeks to researching real estate online BEFORE contacting an agent.
This is your wake up call if you aren’t using video. Homebuyers use the Internet before they even consider contacting you. Are you doing everything you can to stand out? It is no longer an option today. Either you have an online presence and succeed, or you are destined to fail.
Creating a quick, sloppy website and throwing your listings up doesn’t cut it. Today, homebuyers are turning to video. They want to see the house and get a feeling for it before they even consider talking to you. Having solid virtual tours can and will get you more clients, more business, and more money.
Not convinced? Here are some more facts for you to digest:
– 85% of buyers and sellers strongly prefer to work with an agent who uses video marketing.
– Only 15% of agents have an online video presence
– Video gives a much stronger impression to people than words
– 80% of viewers remember what they see in online videos
– Including video in your email campaigns doubles click through rates and reduces email opt-outs by 75%
Point blank; real estate agents are missing the mark. In doing so, they are missing out on a plethora of potential clients. Domain.com did a study that showed that video increases your listing inquiries by over 400%. Read that again. INQUIRIES not views. This means quality leads.
Further, Forrester Research found that a 1-minute video is worth 1.8 million words. This is the equivalent of 3,600 pages of text on a website. If a picture is worth 1,000 words – then why aren’t you using video yet?
If you finally get the picture, but feel overwhelmed or like you don’t have the time, then contact Social NetworX today to get the ball rolling on your video marketing and online presence by calling (909) 786-2107.
Written By: John D. Reyes